Klout – Showing Your Total Social Influence
Posted on by Service Analysis
Klout is a self proclaimed measurement tool the monitors overall online influence and ratings for an individual companies, organizations and people. This metric system started shortly after the internet was bombarded by various social media bots that created spam accounts.
These spam accounts made it impossible to trust the raw data for followers, friends, fans, etc. Much of this is no longer prevalent due to major changes and updates in the large social media networks. However, Klout still offers a couple unique factors that can determine the real power and social influence of and individual online.
What Does Klout Do?
Klout primarily focuses on the social networks Twitter and Facebook, but they do have plans to integrate with other major networks such as LinkedIn. The data they pull from both Facebook, Twitter and 35 other variables, helps them compile your overall score and display it in three separate metrics:
True Reach is supposed to determine the the size of the audience that is truly engaged and who is simply using a spam bot. The tool aims to eliminate inactive and spam accounts from their results so you see the most accurate data when it comes to the reach of your audience.
Amplification Probability is a metric that tracks what happens to your content after you start spreading it. Is it ignored? Does it stir up conversations? Is it re-shared after you share it? It more or less tells you if you content is being ignored after its shared.
Network Influence this sounds like a duplicate tool for reach, but this digs a little deeper into your audience and determines how influential your following is and how much influence they have when spreading your content after you share it initially.